Author, consultant, spa cheerleader and coach, Patti Biro may have been one of the youngest spa owners on record. A lifelong love affair with all things spa and wellness began after starting a backyard spa with two sisters in her neighborhood. From day spas to resorts, hotels to medical spas, hospitals, non-profits and wellness centers have been the target of Patti’s endless energy and insight into creating memorable spa experiences. Retail has been a key content area for Patti and she frequently speaks on retail topics in the gift, spa and resort industry. As the owner of a retail pop up store she is immersed in retail operations and marketing on a daily basis. She is the owner of Patti Biro and Associates – a boutique consulting firm located in Texas.