IECSC New York 2020

If you want to discover exactly where your business is leaking profits and fix your marketing failure, starting today, then attend this fast-paced workshop and learn proven tactics and strategies to increase your business net profits by 50% or more in the next year while stressing less. Including: The five marketing leverage points to exponentially grow your business, lead-generation systems to quadruple-your-conversions, effective follow-up systems to triple-your-profits, proven conversion strategies to capture 30% more sales by default, the ultimate consultation system to skyrocket sales, drip marketing systems to double-your-profits plus real world strategies, tools and resources you can start using immediately to predictably scale and transform your business for success and much more. Don't miss this one. All marketing worksheets and checklists provided (a $997 value).

Social media is all about your audience; not you. So, what’s the secret to getting more engagement? It comes down to four simple words: It’s. All. About. Them. Evaluate if you are providing value or solutions for your audience? In your content relevant to their needs? Are you establishing trust and expertise? The final question is how do you get engagement? Evaluate your social media efforts in this course and come away with a plan and clarification to get social media to be your best marketing strategy!

Are you confident that you have a ton of product knowledge? You know every step in your treatment protocols by heart? You can talk to every client easily about products and services, but when it comes to writing or speaking in front of the camera, you just lose your confidence? Take this interactive workshop! We will work with you to help you create a blog article and video on your favorite product or treatment!

In this session you will learn:
• How to create a goal for your and a service to use in your content.
• Demonstration on how to create a 300-600-word blog article with help from your product and treatment supplier and/ or sales rep. Follow along as we write a title, introduction, explanation, and conclusion.
• Share your content with class if you like to get feedback.
• Easy tips to speaking in front of camera. We’ll demonstrate on an iPhone.

Social media is playing a prominent role in everyday business, including the use of paid influencers. This explores the legal protections you need while wearing the multiple hats of being a business owner/operator/decision maker at the same time. This reviews the protections provided by trademark law including selection and registration of a mark for branding growth. Also, a review of creating and protecting original marketing materials (photos and videos) that are protected by copyright. This includes a lesson on who actually owns that creative work and the needed contracts for protection. Lastly a review of current social media pitfalls through the lens of intellectual property concepts and a discussion about the FTC rules for using influencers. These topics are especially important global strategies of asset valuation, business growth, asset growth and intellectual property protection.