IECSC New York 2020

Your client’s experience begins and ends with the spa coordinators at the front desk. They are the first person your clients see when they come in and the last person they see when they leave. This education is a must for owners, managers and frontline personnel who want to set the precedence in customer service

• Learn to how to maximize the existing client base to increase profitability
• Discover ten powerful tools to build a positive first impression
• Key telephone skills to use on every call
• The “Extraordinary Client Experience” and how to promote retail, new client referral, pre-booking and gift card sales

This session will provide an overview of the legality of CBD and hemp infused topical products and applicable regulations. How has the regulatory landscape changed and how has the market grown? The legality of CBD and hemp infused topical products turns upon Farm Bill compliance – a dizzying endeavor resulting from a patchwork of varying state and federal laws, false claims, and a lack of standards and accountability. Where the lack of regulatory compliance may result in the trafficking of a controlled substance and product liability claims, weeding out snake oil has never been more important for distributors. Protect your customers and your business reputation by sourcing only compliant, efficacious hemp products.

How clear is your business vision? Do you know where you are going and how you plan to get there? Are you keeping this to yourself? Somewhere between the time we plan our business and we are in operation, we lose objectivity, direction, and passion. We get stuck. So, what can we do to get moving forward again? Utilizing the best planning tool of all time, we will learn how to define our mission and vision for our business We will discuss how to regain our clarity, focus, and passion. We’ll map our steps to re-invent, plan and take action to move our business forward.

What if you could revamp your retail operations in 10 simple steps that are low cost, immediately produce results and set you apart from the competition-including online sellers. Sound too good to be true? Well buckle your seat belts as we explore the top ten things you can implement in your retail operations. Not just results here—profits, guest satisfaction and retention!
1. Attitude “It’s not a sale it’s a service.
2. Not an afterthought- a primary piece of your service menu: every service needs a retail suite
3. Loyalty
4. Membership matters- retail discounts, sneak peaks, exclusivity
5. GC strategy
6. Special and retail companions
7. SM strategies that work:
8. Engagement: samples, testers, displays, impulse buys, tray displays, guest bath, shelf talkers and
9. Show it to sell it: displays, features, pop ups, trunk shows
10. Spa-scriptions