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IECSC New York 2020 has ended
Tuesday, March 10 • 10:00am - 12:30pm
Strategic Planning Starts with a SWOT Analysis – Gain the Competitive Edge

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Have you ever performed a SWOT Analysis on your business? When was the last time? A SWOT Analysis is a comprehensive audit and competitive analysis that analyzes the strengths, weaknesses, opportunities and threats facing your business. An honest SWOT analysis helps a business identify what it's doing well, where it can improve, and where it fits in the competitive landscape. For a business to maintain productivity and stay ahead of the curve, a SWOT analysis is necessary. It forces us to take a look at the bigger picture, plan for the future, and determine what the company’s competitive advantage is. Going through the SWOT process allows owners and leaders to take the time to not lose out on any lucrative opportunities. In this session we will guide you through the SWOT Analysis process and turn it into actionable strategies you can implement immediately to better your business.

Speakers
avatar for Julie Pankey

Julie Pankey

Managing Partner, JMPankey Partners
Julie brings over 25 years of experience as an internationally recognized spa director and consultant, contributing to the success and development of numerous brands within the health, wellness, spa, and tourism sectors. Julie is the wellness tourism expert of The B&B Team® and... Read More →
avatar for Linda Arthur

Linda Arthur

Director of Operations, Ilike Organic Skincare
Linda Arthur has been in the business of business development for over twenty-five years. She is passionate about assisting companies and individuals realize their goal, whatever that might be. Linda’s varied positions have focused on business development, management, branding and... Read More →


Tuesday March 10, 2020 10:00am - 12:30pm EDT

Attendees (8)