IECSC New York 2020

What if you could revamp your retail operations in 10 simple steps that are low cost, immediately produce results and set you apart from the competition-including online sellers. Sound too good to be true? Well buckle your seat belts as we explore the top ten things you can implement in your retail operations. Not just results here—profits, guest satisfaction and retention!
1. Attitude “It’s not a sale it’s a service.
2. Not an afterthought- a primary piece of your service menu: every service needs a retail suite
3. Loyalty
4. Membership matters- retail discounts, sneak peaks, exclusivity
5. GC strategy
6. Special and retail companions
7. SM strategies that work:
8. Engagement: samples, testers, displays, impulse buys, tray displays, guest bath, shelf talkers and
9. Show it to sell it: displays, features, pop ups, trunk shows
10. Spa-scriptions