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Sunday, March 8 • 3:15pm - 4:30pm
Navigate Social Media Safely with Trademark, Copyright and Computer Laws to Help You

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Social media is playing a prominent role in everyday business, including the use of paid influencers. This explores the legal protections you need while wearing the multiple hats of being a business owner/operator/decision maker at the same time. This reviews the protections provided by trademark law including selection and registration of a mark for branding growth. Also, a review of creating and protecting original marketing materials (photos and videos) that are protected by copyright. This includes a lesson on who actually owns that creative work and the needed contracts for protection. Lastly a review of current social media pitfalls through the lens of intellectual property concepts and a discussion about the FTC rules for using influencers. These topics are especially important global strategies of asset valuation, business growth, asset growth and intellectual property protection.

avatar for Darren Spielman

Darren Spielman

Attorney, Kain Spielman
Darren Spielman is a Shareholder of Kain Spielman, P.A. He concentrates his practice in the field of intellectual property, with an emphasis on trademarks, trade secrets, domain name disputes, computer law, social media law, copyrights, first amendment law including slander, libel... Read More →

Sunday March 8, 2020 3:15pm - 4:30pm EDT